Strategic Innovative Marketing and Tourism: Current Trends and Future Outlook—10th ICSIMAT, Ionian Islands, Greece, 2023

The International Conference on Strategic Innovative Marketing and Tourism (ICSIMAT) 2023 was held from 22 to 26 of September in Zakynthos, Ionian Islands, Greece.

ICSIMAT 2023 provided a timely and interactive international platform for academics, government and industry practitioners in order to discuss and develop new perspectives in the fields of marketing, innovative technologies, tourism, communication, education and management. They were able to discuss and debate current trends and future outlook issues that affect the future direction of marketing and tourism research and practice in a digital and innovative era.

ICSIMAT community includes worldwide well-known scholars, faculty members, doctorate students, researchers and business practitioners who network and exchange research work and inter-institutional co-operations.

ICSIMAT 2023 accepted and hosted 122 original research work, after a doubleblinded peer-review process. Seven presentations were part of the established industry session that is organized during ICSIMAT conferences. 25 sessions in total were held in order to advance and contribute to specific research areas in the field of strategic innovative marketing and tourism.