Psychology in Tourism

This comprehensive literature review explores the intricate relationship between psychological factors and tourism development, with a focus on the mediating role of community interaction. The tourism industry stands as a global economic powerhouse, influencing employment, revenue generation, and GDP contributions. While existing research delves into various psychological aspects such as destination image, online purchase intention, and memorable experiences, there remains a notable gap regarding the theoretical and empirical exploration of psychological elements in destination image formation.

This study seeks to address this gap by investigating how psychological factors contribute to tourism development, with a special emphasis on the mediating influence of community interaction. The conceptual model highlights the interconnectedness of these elements, shedding light on the dynamics at play in this multifaceted industry. Furthermore, this review encompasses a diverse array of psychological theories, including the Theory of Reasoned Action, Motivational Model, Theory of Planned Behavior, and Socio Cognitive Theory, all of which offer valuable insights into tourist behavior and decision-making processes. Additionally, the study delves into the impact of the COVID-19 pandemic